SEO tools can focus on keyword research, auditing, rank tracking, and more. Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies. It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links.
The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills. Free tools like Google Search Console give you direct insights into how your site performs on Google. Paid tools often add richer features like competitor analysis, advanced keyword research, and AI-powered content recommendations. It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities.
Get full access to the Keyword Explorer tool with a free trial of Moz Pro. When a website employs lazy loading, ads only load on a webpage as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page. A lighter page means faster loading which leads to better SEO.
The content planner allows users to map out an effective keyword strategy. As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there. Vanessa is an author, keynote speaker, and created a podcast about search-related issues.
How to Choose the Right AI SEO Tools For Your Business
If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything. Most of the time, I either run a full site crawl or focus on a specific list of URLs. I can just open my browser and instantly see what’s growing, what’s popular, and what’s decaying.
What are the best SEO tools for beginners?
Jasper isn’t a direct Surfer SEO alternative but rather a complementary tool. While Surfer SEO focuses narrowly on optimization, Jasper excels at versatile content creation and team collaboration. The fact that Jasper offers a Surfer SEO add-on speaks volumes – these tools work better together than as replacements for each other. ChatGPT is perfect for solopreneurs, bloggers, and small teams who need quality content without the premium price tag. While it won’t replace dedicated SEO platforms entirely, it dramatically speeds up your writing process.
- Features include event-based tracking, real-time user behaviour insights, and cross-platform measurement.
- Refresh your existing content strategically to climb the rankings faster.
- Reach global audiences and boost visibility in local search results with multi-language landing pages.
- Use our free SEO tools for your comprehensive search engine optimization, analyis and research.
- This will allow you to test the tool before integrating it into your business.
Once you register, you’ll get three keyword reports per day for free, although some of the data is withheld. Monthly paid plans start at $9, and a lifetime plan starts at $99. Providing real-time insights into keyword rankings, search traffic, and indexing status, GSC allows users to pinpoint and fix technical issues that may affect visibility. There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance.
Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected. New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform. It’s also worth noting that for very specific needs (like rank tracking or technical audits) there are standalone tools that may go deeper than Semrush in just one area. But for those looking for a comprehensive SEO solution that covers almost everything in one place, Semrush remains one of the best SEO Anomaly options on the market. When evaluating and testing SEO tools, it’s important to first look at data accuracy.
The 29 Best Free SEO Tools for 2025
Scope out the competition and examine the SERP for any keyword, including what SERP features are present, in SERP Analysis. See link metrics and page scores for the ranking pages to better understand why they are ranking and what you can do to overtake them in the SERP. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler and why is it so important. However, there are a few things to criticize about MarketMuse. Firstly, there is a steep learning curve to master the platform’s full range of features. MarketMuse offers training and support to help users overcome the learning curve and achieve their goals.